When it comes to attracting traffic on your website, there are many tools available. You can produce new content, and try to rank on search engines for keywords that are relevant to the kind of people you are trying to reach. Say if you are selling gardening tools, you want to attract gardening enthusiasts. And sure, having a nice website with all the items you have up for sale is great, but you could give gardening tips, and naturally include the best tools to use for such and such type of work, in order to organically drive readers to your sales page. They will feel more confident in their purchase if they can see a direct application and how you solve their particular problem.
The same goes if you are selling a service. For example, if you are a local contractor, you can write about how to fix a leak in a house, or how to pump a septic tank that is overflowing. Then, you can finish your post by recommending your own company for the job. Instead of simply having a Hire Us page, you can demonstrate your knowledge of the job, and then show people how you are able to help them.
You can attract even more visitors to your website by promoting your content on social media, and boosting posts for a small fee so that it appears in the feed of your targeted audience. You can buy premium placement on search engines to drive traffic when people search for a particular keyword. All of this is straightforward, but once people have clicked on your content and have reached your website, you need to provide them with the best experience possible. That means a professional looking site, which provides all of the answers that they are looking for.
Building a website can be easy if you use a free website builder like Wix.com. One of the huge advantages of using a website builder like Wix, is that they have a lot of different options available for all different types of needs. They help you to create a beautiful site for any type of business website without the need to learn how to code. You can open a new account with your social media profile, and from there enter the type of business you run, then you just have to select the template that best suits you. Then you can add extra features to make it truly your own. That can include a payment processing add on, an inventory for your stock, or popups to encourage people to subscribe to your mailing list.
Once you have your website up and running, the next order of business is to convert your visitors into paying customers. How do you do that? Well, even if you offer a superb product or service, visitors still have a short attention span, and you want to make sure the greatest number possible stays on your website and ends up buying something. Optimizing user experience starts with providing all the information people need to understand what type of business you own. This includes optimizing for google. You can easily optimize your website using the Wix SEO Wiz. An amazing tool to simplify SEO, so that your business shows up on the search results page. Plus, they help you to decide on targeted keywords to attract the right cliental to your site.
You also need to make your website as easy as possible to navigate. Once again, with website templates such as the ones you find on Wix, it is quick to setup a site with all that information. On the back end, Wix offers analytics tools such as the visitor’s analytics, which will give you details of visitor behavior on your site. Use it to find the pages that are most popular, and review them to make sure they are setup to maximize your profits. Maybe you can add a few links within the content, to direct readers to your sales page. Maybe you can update the information, so it is current for this year. Are your prices and product information changing? Remember to keep accurate information on your website.
And because an existing customer is much easier to keep than it is to gain a new one, treat your customers with great care. Wix has a nice feature called the birthday club. It allows you to send an email or a freebie to your customers on their birthday, to remind them you care about them. There is also a set of conversion popups, if you want to call your customers to action. They can join your list, or even niche sub-lists, and then you can send them even more targeted emails.
It cannot be empathized enough that keeping your existing customers offers a great return on investment. They are already sold on what you offer, so why not give them a discount on their next purchase, or make them part of an “insiders club” to receive special offers throughout the year? Even if only a small percentage of your email list ends up buying something, that revenue only cost you one or two emails, so it is passive income rolling in.
How do you turn your readers into customers?