Making money online is a dream for many, and while it may seem easy, unless you are a web genius, it is not. When I started blogging, I had no idea it would take so many hours, especially behind the scenes. There is always something going on, even though platforms like WordPress have made things much easier compared to when I learned about making a website on Dreamweaver a few years ago. To get started, you need to buy a domain name, and hosting from one of the numerous companies offering that service. That should cost you around £50 for the first year, which is not a big investment to give a new business a try. But the real investment is the hours you are going to put in. The more time you dedicate to your blog, the better the returns.
To help you get set up, Scottish Friendly has put together a guide about making money with a blog, that is packed with tips from a person who already managed to monetize his website. The most important thing about your future blog, is that you have to enjoy the topic you are going to be talking about for the next few years. Blogging is like running a marathon. At first, everyone is excited, but most bloggers fail at the 6 to 12 months mark. Only the ones who are able to go the distance will manage to get a residual income from it. So go easy at the beginning, that is when you have a ton of quality content coming out, and you want to share it with the world as soon as possible, just start with two or three posts a week, and dedicate at least as much time as you did writing to promoting your content. Some bloggers go as far as recommending you spend 20% of your blogging hours writing and 80% promoting your website. Don’t be spammy in your approach. Make friends with bloggers in your niche, ask them how you can help, link back to their site, comment on their posts, and they should reciprocate. Try to set up a buddy system with a few newbie bloggers so you can share tips and motivate each other. Accountability works wonders when you are thinking about throwing the towel.
If you are able to write more than three posts a week, I would recommend you keep them in your queue for days when life gets in the way, or you simply have a writer’s block. It will happen sooner than you think! Don’t beat yourself up if you are not able to post for a week, just get back on the horse and things will be just fine. A few hard-core readers may have noticed you went silent for a while, but most of the blogosphere won’t. That is why it is so important to find a topic you love, and can write and write about without having to do a lot of research, unless you enjoy that part.
Once your site starts getting a little traction, it is time to think about how to monetize your content. There are many ways to do so, you can use Adsense, place banners for products related to your niche and earn an affiliate commission, create your own product or ebook, sell private advertising, or even your services as a writer.
Patience is key there, the money won’t flow in from day one, but it is an entertaining endeavour and after a while, readers will come automatically via search engines, thus creating a potential for passive income as your site grows.
This post was written in cooperation with Scottish Friendly