Regardless of the size of your organisation or the field you work in, it’s safe to say you should always be looking to make a good impression on your customers. By doing everything possible to ensure your target audience remembers you fondly, you can cultivate a loyal base of supporters who are keen to pay for your services and/or buy products from you time and time again.
So, how do you go about achieving this? While the particular action you take will depend to an extent on your financial constraints and your area of expertise, there are some things that companies with varying budgets and across all industries can do. To give you a helping hand, here’s a look at some of the areas you should work on:
Offer high-quality services and products
Providing fantastic goods and/or services will play a key role in ensuring customers will remember you for the right reasons and, although it sounds like something that should go without saying, it should not be underestimated.
Of course, the particular action your own organisation needs to take will be specific to you. Generally speaking, though, supermarkets should make sure the food they sell is made from good-quality ingredients, while the price of groceries ought to be clearly displayed on shelving. With any luck, customers should soon view your company as a great place to do their weekly shop.
Give brilliant customer service
Even if you sell the best-quality products at the most competitive prices in your industry, this will be for nought if your customer service isn’t up to scratch. If anything, your target audience is more likely to remember a negative experience that they have had with a business, so you need to do everything in your power to ensure this doesn’t happen with your organisation.
Providing regular and comprehensive training on dealing with members of the public will help your employees to always come across as friendly, polite and professional. On top of this, you should have a dedicated customer service centre that people can contact by telephone and email if they have any queries or complaints. Make sure the team can be reached in the evenings and at the weekend too; this will make it easier for people to get in touch, especially if they are too busy to call during normal business hours.
Mistakes, of course, can and do happen, but when they occur it’s important that you try to resolve matters as quickly as possible, and make it clear to your customers that you want to be proactive in ensuring they do not happen again.
Distribute free gifts
Lastly, let’s look at the role promotional gifts can play in ensuring customers remember your business fondly. Such products offer a great way for people to interact with your brand and, as we all like to receive something for nothing, distributing them should result in people having a more favourable impression of your brand.
Giving out promotional wristbands will definitely help your target audience remember you in a positive light. Indeed,studies from the British Promotional Merchandise Association (BPMA) indicate these are among the top 20 most popular promotional products, so you can be confident that people will be eager to receive them. Pens are another good item to use to encourage customers to look at you favourably. As they are a product that many of us use on a daily basis, recipients of promotional pens will interact with your brand each time they want to write something down.
With BPMA research also showing two-thirds of people hang on to promotional gifts for over six months, with 44 per cent retaining them for more than a year, they really are a fantastic way to cultivate a positive impression of your brand among your target audience.
Let us know how you leave a lasting impression on your customers and clients by leaving a comment below.