Whether or not you’ve been in business for a while now or are just tapping into your entrepreneur side, there are constantly new things to learn that in the end, help to create more success throughout the years. One of the most important things to learn is how both logo design and branding affect your business, both in the short term and for the long run.
But in order to understand the hows and the whys, you’ll first need to gain a strong understanding of what logo design and branding are. Though most people think of them as the same thing, that couldn’t be further from the truth. Here’s a bit of information to get you started.
What is branding?
The first thing you’ll want to note is that branding is in a class all its own and is completely separate from a business identity and thus its logo design. However, when the three are put together, they form an image that is perceived as the business image to the public. Branding itself is the part of the final image that creates an emotional corporate image. Basically what this means is that a brand is the personality of an organization or service, and sometimes even a product, that is shaped by what the public perceptions are.
The key is to remember that a brand does not stop at the design of a few logos, use of certain colors and fonts and even the addition of a slogan. It instead is much more complicated and consists of everything a company does and owns.
What is logo design and logos?
When most of us think of a popular company like Starbucks, we instantly think of their logo. That logo, that design, is what we view the company as. With this said, we can fully say that a logo is used for identification of a company. Think of when you’re driving down the highway and you’re coming up to an exit. Most likely you’ll see a big sign with a bunch of logos on them representing different fast food and accommodation options. Some of those logos have a little writing included on them, while most are a symbol of some kind. Either way, those logos are how we as a society have come to recognize those particular companies.
What we can learn from this is that a logo doesn’t actually describe what a business does but instead helps identify that single business in a recognizable way. Because of this, it is very important to design a logo that is easily to understand and void of any complicated pieces. The whole point is for your customer or client to quickly view the logo on the go and know exactly who that logo belongs to. Generally speaking, when you design a logo, you go through a design company, for instance one of the logo design melborune companies, that creates the logo for you based on what your company does and is all about.
A third thing to consider: identity design
When looking at both branding and logo designs, you might never even think to consider identity design. In fact, it would make a lot of sense if you’ve never even heard of this before as most people don’t mention this aspect of a company, let alone go into great detail about it. All in all, when looking at identity design, you are looking at one of the main components of the company’s brand. This means that you are viewing the image of the company in question and detailing what that image is made up of.
This includes any logos, stationery, signage, messages, apparel design and the packaging in which products are wrapped and sold in.
When looking into creating a brand for your company, it is important to note that branding is not the same as creating a logo and that the two, while they do work hand in hand with each other, are completely different. In addition, it’s important to invest in a good logo with a strong design that is recognizable and memorable.